✿ SINCE 2016 ✿

We weren't born to sell baby products. We were born to care for families.

Bonabebe was born on October 12, 2016, with a simple yet grand mission: to create much more than a baby and children's store — to create a place for families.

A safe, welcoming, and non-judgmental space

We believe there isn't one single "right" way to be a mother, father, or caregiver. There is the way that makes sense for each family.

We welcome those who breastfeed and those who bottle-feed. Those who choose BLW and those who prefer traditional weaning. Those who use pacifiers and those who don't. Those who follow Montessori or Waldorf and those who prefer more classic methods. Here, each family finds its own path.

Our commitment is to help each family find the safest, most suitable, and most conscious solutions for their reality.

A COMPANY BUILT BY PEOPLE

Small numbers, big heart

2016

Year founded

+22

years of experience

+90%

of the team are women

20–60

years, several generations together

THOROUGHNESS AND CARE

Our product selection

With over 22 years of experience, we carefully select each brand and product. We prioritize safe, functional, and quality European brands.

We don't choose products just because they're trending. We choose them because we truly believe in them—because we test, study, and understand them. Because we know that behind every purchase there is a family that trusts us.

Explore products

MORE THAN A STORE

A space for sharing and learning

We wanted Bonabebe to also be a place of knowledge. Informed families make more conscious choices and experience parenthood with greater confidence.

Free workshops

A regular schedule with specialists, doctors, and nurses connected to child health and development.

Daily content

Articles, videos, comparisons, and buying guides — to help you decide, whether you buy from us or not.

THE HEART OF BONABEBE

A home for families

Anyone who enters immediately realizes that this is not a traditional retail space. In the center of the store, there's a very special tree where hundreds of families leave photos of their babies.

It's the heart of Bonabebe. Each photograph represents a family that trusted us, a baby we watched grow, and a bond that lasts through time.

Get directions

Our Beetle

A real Volkswagen Beetle, the setting for photos, games, and laughter for thousands of children.

Pet friendly

Our family also has four paws. We welcome animals who walk in the door as if they own the place.

What we believe in

No judgments

All choices are welcome: from bottle-feeding to BLW, from pacifiers to Montessori. We support, we don't judge.

Equality

We advocate for women's independence. Over 90% of our team are extraordinary women.

Diversity

We're proud to integrate neurodivergent individuals. Their perspectives make us better.

Care for the caregiver

Our team's physical and mental health comes first. We close on Sundays to rest.

CÁTIA NEVES · FOUNDER

The Story Behind Bonabebe

I am a woman, a mother, with a degree in Management from the Catholic University, and a childcare professional for over 22 years.

I am a mother of five children — two walk beside me, three live forever in my heart. I share my life with four dogs, one cat, and a family that teaches me that love is not measured by perfection, but by presence.

All of this led to Bonabebe. We continue to grow without losing what brought us here: closeness, honesty, and respect for differences.